Fabads (Fabulous Advertising Limited) was formed on the 7th May 2004 to commission virtual maps for cities and resorts and to market the maps as an advertising platform specifically aimed at the tourist sector, a very valuable and important market to so many businesses. In doing so we would achieve our primary purpose of creating a free guide for tourists enabling them to find a fine selection of the best bars, shops, restaurants, museums, theatres and services in their chosen destination, all clearly categorized and displayed on an interesting and unique medium. It was also our aim to make this publication affordable to all sectors of the business community who wish to tap into this market and at the same time developing a wide and effective distribution.

To us distribution has always been the key and we could see no point in having too wide a distribution just for the sake of it especially if it meant putting our map in areas where it would not be utilized to its full potential. We wanted to make every one of our maps count in as far as that is possible. There is no point in having 20.000 maps every month if many of these were not being picked up by our target market and therefore we concentrated our distribution efforts on the hotels and of course making the map available to our advertisers. While checking in tourists can collect a map at reception and then when they can finally relax and prepare to go out that day they can browse our map to see what is on offer and where would be interesting to visit.

Our idea was not to become a definitive guide with every listing under the sun for those who have the time to comb page after page of guides crammed full of advertisers all vying for position and then the tenacity to search these places out. No our guide lets you look at a wide range of places at a glance and then shows you where they lie in relation to where you are staying. We provide the tourist with the independence and ease to quickly find and enjoy places of interest to them.

From our humble beginnings in 2004 now each map is accompanied by its own website created solely for the benefit of the tourist who want to experience the same ease of use online. Again our advertisers benefit from being instantly accessible with a great deal of interactivity. With so much web space devoted to them on a uniquely designed site you now have the ability to advertise 365 days a year 24 hours a day. Just as on the map you don’t get lost among a multitude of listings but yet we are extensive. We do have a wide array of advertising but just as is on the map it is not compacted.

I think you have to take a step back for a second and look at the site and map as if you were the tourist on your first visit. Now look at what is exactly on offer and I think you will now see that it is the quality of our advertisers and advertising that set us apart and defines us. I think you will notice that there are more places of interest to visit than you could possibly visit in one trip so what more do you want. Would you rather be bombarded with hundreds of locations that you would probably not visit in a lifetime and more than likely be overwhelmed by it all or would you rather choose from a fine yet extensive selection. Would you be happy to see such a site and map for any place you might be visiting and would you be happy to use this as a guide to some of the best places to go on your holidays.

All of us having being widely travelled some now based as far as Japan have brought our experience to bare on this undertaking. Drawing on backgrounds from Ireland, England, Scotland, France and Spain we have endeavoured to look at this from the tourists perspective while using the wealth of our business knowledge to bring you these innovative and exciting resources. It is also from the constant feedback we receive from our clients and those of you who are not that we hope to improve beyond what is the norm and set the standard. We are not a static business and we are constantly adapting and developing new ways to gain you more from your advertising allowing you to concentrate on growing your business while we work within the dynamics we understand so well.

Our aim is to create virtual maps for tourist locations throughout Europe and these maps will be all linked through the websites. This will also generate a lot of cross promotion between the maps within the tourist market and all websites and maps will come under the same Virtua Maps banner. If you have enjoyed this website or one of our maps log on next time you are going on holiday to see if we have a map for your destination!